The mission of eloquence is to provide book publishers with the power to electronically disseminate and control the messages that are being used in the sale of their products. Clients of eloquence are able to leverage marketing information typically printed in catalogs, title information sheets, tip sheets, sell sheets, internal databases, and publishers' corporate websites to greatly increase sales.

eloquence has the power to transmit rich formatted bibliographic metadata to distributors and online retailers such as Amazon, Barnes & Noble, Borders, Baker & Taylor, Ingram, Bowker, Muze, and others. eloquence supports the ONIX format, as well as the specific format requirements of the trading partners listed. eloquence also has the capacity to support much more expansive types of content and data transmission standards.

Unlike any other company, eloquence is able to accept, manage, reformat, and transmit data generated from the internal workflow of publishing operations. eloquence is a service developed by Quality Solutions, Inc., creator of the Publisher Solution Series 5, a fully integrated software system publishers use to unify editorial, marketing, and production departments.

eloquence was created in 1998 as a service bureau to automatically receive, electronically reformat, and rapidly disseminate current bibliographic metadata (the information used to articulate and promote books) to trading partners such as distributors, online booksellers, and others. eloquence was founded by Fran Toolan, Founder and CEO of Quality Solutions, Inc., a provider of integration software and services to many of the world's most successful publishers (since 1988).

The publishing industry is in a state of momentous change. Publishers are inundated with additional requests for catalog data from new potential trading partners virtually every month. Established trading partners seek enriched marketing information in greater quantities and frequently require custom data submission formats. In many cases, publishers are seriously challenged to get their traditional printed catalogs produced, much less to deal with electronic distributor feeds in new and evolving formats.

The processes of consolidating, maintaining, managing, controlling, and effectively transmitting vital MarCom information can all be vastly improved through the use of eloquence and other services from Quality Solutions. eloquence is a company operated by individuals who are dedicated to helping book publishers secure their place in the content-hungry and technology intensive world of the internet.